Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, 2nd Edition [Rental Edition],9781119856443

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, 2nd Edition [Rental Edition]

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Edition: 2nd
ISBN13: 9781119856443
ISBN10: 1119856442
Format: Paperback
Pub. Date: 2021-08-31
Publisher(s): Wiley Rental
List Price: $107.10

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Author Biography

PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, (emeritus), at Northwestern University. He is an author of over 150 scholarly articles and 80 books.

ROBERT J. STEVENS is president of Health Centric Marketing Services, a health care marketing research and strategy firm. He is an adjunct instructor at the Love School of Business at Elon University.

JOEL SHALOWITZ is a physician and was professor and director of the Health Industry Management Program at the Kellogg School of Management at Northwestern University. He is an affiliate professor, Institute of Management, Scuola Superiore Sant'Anna, Pisa, Italy and senior fellow at ETLA, the Research Institute of the Finnish Economy.

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