Strategic Corporate Social Responsibility : Stakeholders in a Global Environment,9781412913737

Strategic Corporate Social Responsibility : Stakeholders in a Global Environment

by ;
ISBN13: 9781412913737
ISBN10: 141291373X
Format: Paperback
Pub. Date: 2005-11-11
Publisher(s): Sage Publications, Inc
List Price: $61.90

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Summary

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses in corporate social responsibility (CSR). Integral to the book's unique format is the real-life "mini-case-study" approach across the spectrum of CSR topics, backed by Internet accessible references. Adopting a stakeholder approach to CSR, the content and format of this sourcebook defines CSR within the global communications environment in which multinational corporations operate today.  

Table of Contents

Foreword xiii
Mallen Baker
Preface xvii
Why Corporate Social Responsibility Matters xvii
Plan of the Book xxi
Acknowledgments xxiii
Part I What Is Corporate Social Responsibility?
1(84)
Toward a Responsible Society
3(22)
What Is CSR?
6(3)
Corporate Strategy and CSR
9(1)
What CSR Is and Is Not
10(1)
The Evolution of CSR
11(2)
The Cultural and Contextual Assumptions
13(2)
A Moral Argument for CSR
15(2)
A Rational Argument for CSR
17(1)
An Economic Argument for CSR
18(1)
Why Is CSR Important?
19(1)
Why Is CSR Relevant Today?
19(1)
Increasing Affluence
19(1)
Changing Social Expectations
20(1)
Globalization and the Free Flow of Information
20(1)
Ecological Sustainability
20(1)
Beyond Trends to Context
20(1)
Questions for Discussion and Review
21(1)
Notes
21(4)
CSR: Do Stakeholders Care?
25(18)
Do Stakeholders Care?
25(1)
Stakeholder Advocacy
26(2)
What Do Stakeholders Think?
28(1)
The Wal-Mart Conundrum
29(1)
Is Wal-Mart Good for Society?
30(4)
Prices
32(1)
Suppliers
33(1)
Jobs
33(1)
Quality and Variety
34(1)
Wal-Mart Is King . . . Today
34(1)
Martha Stewart Living Omnimedia
35(1)
Consumer Reaction
35(1)
Investor Reaction
36(1)
So, Do Stakeholders Care?
37(1)
Questions for Discussion and Review
38(5)
The Strategic Context of CSR
43(20)
The Strategic Lens: Vision, Mission, Strategy, and Tactics
44(1)
The Strategic Lens: The E.S.C.S. Framework
45(4)
Competencies
47(1)
Strategy
47(1)
Structure
48(1)
The CSR Filter
49(1)
The Strategic Lens: Environmental Context
49(2)
Environmental Forces Propelling Greater CSR
51(8)
CSR and Growing Affluence
51(1)
CSR and Globalization
52(3)
CSR and Communications Technologies
55(2)
CSR and Brands
57(2)
Strategic CSR
59(2)
Questions for Discussion and Review
61(2)
Implementation: The Integration of CSR Into Strategy and Culture
63(22)
The CSR Threshold
63(5)
The CSR Threshold---Variations Between Companies
65(1)
The CSR Threshold---Variations Between Industries
66(1)
The CSR Threshold---Variations Between Cultures
67(1)
Where Do Firms Stand Today?
68(1)
CSR Business Plan of Action---Short Term
69(7)
From the Top Down With Sincere Commitment
69(1)
CSR Officer
70(1)
CSR Position Statement
71(1)
Awareness Creation: Measurement and Rewards
71(1)
CSR Audit and Report
72(3)
CSR Ombudsman
75(1)
CSR Framework---Organizational Structure
75(1)
CSR Business Plan of Action---Medium Term
76(2)
Stakeholder Involvement
76(1)
Manage the Message
77(1)
Corporate Governance
77(1)
Corporate Activism
78(1)
Overview of Implementation
78(1)
Implementation From a Strategic Perspective: Planning
78(1)
Implementation From a Firm Perspective: Action
79(1)
Questions for Discussion and Review
80(5)
Part II CSR: The Issues and Case Studies
85(228)
Organizational Stakeholders
87(1)
Economic Stakeholders
87(1)
Societal Stakeholders
87(2)
Special Cases of CSR
89(2)
Organizational Issues and Case Studies
91(60)
Action Versus Intention Enron
91(3)
Auditing CSR Sweatshops
94(5)
Compliance---Ethics Ethics Officers
99(3)
Compliance---Approaches Voluntary Versus Mandatory
102(4)
Corporate Charters Federalization
106(2)
Corporate Governance--Reporting Sarbanes-Oxley Act (2002)
108(5)
Corporate Governance---Boards Corporate Boards
113(3)
Corporation The U.S. Corporation
116(2)
Employee Relations Ohio Employee Ownership Center
118(4)
Hypocrisy The Body Shop
122(2)
Principal-Agent Conflict Expensing Stock Options
124(6)
Research and Development Asbestos
130(4)
Shareholder Activism GlaxoSmithKline
134(4)
Stakeholder Relations Ben & Jerry's
138(3)
Volunteering Timberland
141(10)
Economic Issues and Case Studies
151(64)
Advertising Benetton
151(2)
Brands BP
153(3)
Consumer Apathy SUVs
156(4)
Cultural Conflict Nike
160(4)
Diversity---Discrimination U.S. Masters
164(4)
Diversity---Helpful Intent Goodwill Industries
168(3)
Environmental Sustainability Ford
171(4)
Fair Trade Starbucks
175(5)
Finance Citigroup
180(4)
Investing SRI Funds
184(4)
Loans Microloans
188(4)
NGO and Corporate Cooperation Greenfreeze
192(4)
Philanthropy Merck
196(4)
Profit Hewlett-Packard
200(4)
Wages McDonald's
204(11)
Societal Issues and Case Studies
215(66)
Community Fannie Mae
215(3)
Corruption and Bribery Legislation
218(5)
Country of Origin Conflict Diamonds
223(4)
Ethics Teaching Ethics
227(4)
Globalization U.S. Judicial Activism
231(3)
Human Rights Union Carbide
234(3)
Internet NGO Activism
237(4)
Legislation Company Responsibilities Bill
241(4)
Litigation Chiquita Brands
245(4)
Media CNN
249(4)
Patents Generic Drugs
253(5)
Patriotism Tyco
258(6)
Science and Technology Cloning
264(4)
Sex Abercrombie & Fitch
268(2)
Universities and CSR West Coconut Grove
270(11)
Special Cases of CSR
281(32)
Companies Doing CSR Well
281(8)
Bank of America
282(1)
Coca-Cola
282(1)
Fast-Food Industry
283(1)
Heineken
283(1)
IKEA
284(1)
Johnson & Johnson
284(1)
Mattress Giant
284(1)
Microsoft (Bill Gates)
285(1)
Newman's Own
285(1)
Nike
286(1)
Pepsi
286(1)
Procter & Gamble
287(1)
Prudential Insurance
287(1)
September 11, 2002
288(1)
Sony PlayStation
288(1)
Southwest Airlines
289(1)
Starbucks
289(1)
Companies Criticized for Their CSR Efforts
289(7)
American Airlines
290(1)
Bridgestone/Firestone
290(1)
Defense Contractors
291(1)
ExxonMobil
292(1)
Ford
292(1)
Genetically Modified (GM) Labeling
293(1)
Hewlett-Packard
294(1)
McDonald's
295(1)
Video Game Industry
295(1)
Companies Trying to Do CSR Well
296(8)
Berkshire Hathaway
296(1)
Cadbury
297(1)
Kraft
298(1)
Malden Mills
299(1)
Monsanto
300(1)
Nestle
300(1)
PETA
301(1)
Shell
302(1)
University of Nottingham
303(1)
Wal-Mart
304(1)
Companies Persevering Against All the Odds
304(9)
British American Tobacco
305(1)
McDonald's
305(2)
NBC
307(1)
Philip Morris Companies
307(6)
Part III Appendixes
313(32)
Appendix A. Directory of CSR-Related Organizations and Internet Links
315(12)
Appendix B. Directory of Online CSR Information Sources and Publications
327(6)
Appendix C. CSR Bibliography
333(12)
Books
333(5)
Journal Articles
338(7)
Index 345(10)
About the Authors 355

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