You will learn: - Why positioning yourself as an Expert in a Niche--a sweet spot known as a nichepreneur--is the most surefire route to success any service professional could want. - The GEL Formula: Friedmann's proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit. - The Seven Secrets nichepreneurs need to know to create, claim, and benefit from their Expert Identity. - Creative ways to create secondary, even tertiary, income streams capitalizing on the benefits of "Being the Expert." Friedmann knows what she's talking about. For more than 20 years, she's been the "Tradeshow Coach," one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known nichepreneurs, and you've got a book that's jam packed with useful information to transform today's career into tomorrow's success story.