Radio-Television-Cable Management
by Brown, James A.; Quaal, Ward L.Edition: 3rd
Format: Hardcover
Pub. Date: 1998-04-01
Publisher(s): McGraw-Hill College
Other versions by this Author
List Price: $87.62
Buy New
Usually Ships in 5-7 Business Days
$83.45
Rent Textbook
Select for Price
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Radio-Television-Cable Management explores the essential elements of broadcast management, stressing the need for excellence while at the same time balancing the requirements of the public, the owners, and the Federal Communications Commission. The text looks at all levels of management in each of the major components of the broadcasting/cable business including personnel, audiences, programming, sales, financial, legal, and engineering. Historical and factual data are interwoven throughout.
Author Biography
James A. Brown is Associate Professor of Telecommunication and Film at the University of Alabama. He has written numerous articles, chaired broadcasting departments at three schools, and has wide consulting experience.
Table of Contents
Chapter 1 Managing Electronic Mass Media SystemsChapter 2 Theories of ManagingChapter 3 Principles of Managing and the Manager’s RoleChapter 4 Profiles of Middle ManagersChapter 5 Managing Media PersonnelChapter 6 Managers and Media AudiencesChapter 7 Managing Local Programming Chapter 8 Mangers and National ProgrammingChapter 9 Managing Marketing & SalesChapter 10 Financial ManagementChapter 11 Managers and the LawChapter 12 Managers and Technology: Engineering
Chapter 3 Principles of Managing and the Manager’s RoleChapter 4 Profiles of Middle ManagersChapter 5 Managing Media PersonnelChapter 6 Managers and Media AudiencesChapter 7 Managing Local Programming Chapter 8 Mangers and National ProgrammingChapter 9 Managing Marketing & SalesChapter 10 Financial ManagementChapter 11 Managers and the LawChapter 12 Managers and Technology: Engineering
Chapter 5 Managing Media PersonnelChapter 6 Managers and Media AudiencesChapter 7 Managing Local Programming Chapter 8 Mangers and National ProgrammingChapter 9 Managing Marketing & SalesChapter 10 Financial ManagementChapter 11 Managers and the LawChapter 12 Managers and Technology: Engineering
Chapter 7 Managing Local Programming Chapter 8 Mangers and National ProgrammingChapter 9 Managing Marketing & SalesChapter 10 Financial ManagementChapter 11 Managers and the LawChapter 12 Managers and Technology: Engineering
Chapter 9 Managing Marketing & SalesChapter 10 Financial ManagementChapter 11 Managers and the LawChapter 12 Managers and Technology: Engineering
Chapter 11 Managers and the LawChapter 12 Managers and Technology: Engineering
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.