Public Health in Action: Practicing in the Real World Practicing in the Real World,9780763734473

Public Health in Action: Practicing in the Real World Practicing in the Real World

by
Edition: 1st
ISBN13: 9780763734473
ISBN10: 0763734470
Format: Paperback
Pub. Date: 2006-03-09
Publisher(s): Jones & Bartlett Learning
List Price: $204.70

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Summary

This is the first book that looks at public health, as much art as science. The author draws on real examples with a behind the scenes” look at the strategy and action that must be undertaken to make public health really work.

Table of Contents

Contributors vii
Preface viii
Part One Fundamentals
Chapter 1 How Do You Know if You Have Succeeded?
1(6)
Chapter 2 Act Swiftly to Protect the Public's Health
7(4)
Chapter 3 Know How Your House Is Built
11(4)
Chapter 4 You Must Earn Credibility
15(3)
Chapter 5 Fighting HIV and AIDS—Finding Community Leaders in Public Health
18(3)
Peter D. Galbraith
Chapter 6 How Do You Know If a Population Is Healthy?
21(3)
Chapter 7 Be a Guest in Their Home
24(4)
Chapter 8 How Do You Keep the Balls in the Air?
28(4)
Chapter 9 Strike While the Iron Is Hot
32(3)
Chapter 10 Respect the Unwritten Rules
35(5)
Chapter 11 Always Stay on the High Road
40(3)
Chapter 12 Have a Code of Ethics
43(4)
Chapter 13 You Must Be Ready for Anything
47(4)
Chapter 14 Don't End Up in the Recycling Bin—Communicating Health Information
51(3)
Chapter 15 The Press Is Not Your Enemy or Your Friend
54(3)
Chapter 16 When You Think You Have Seen It All, Look Again
57(2)
Chapter 17 If the Public Doesn't Understand It, It Won't Happen
59(5)
Chapter 18 Listen to the Children
64(5)
Part Two Issues
Chapter 19 Anthrax and Airplanes
69(5)
Chapter 20 The Stinky Tubing Saga
74(6)
Chapter 21 Is There a Doctor in the County?
80(4)
Chapter 22 Regulating Nursing Homes: Community Health, Individual Health, and Public Resources in an Uneasy Balance
84(5)
Patricia A. Nolan
Chapter 23 Clorox and Cooling Towers
89(8)
Chapter 24 Breaking Down Barriers to Health Insuring the Children
97(6)
Chapter 25 Knowledge Is Power—Preventing Breast Cancer Deaths
103(6)
Chapter 26 The Great Tobacco Wars: Part 1—Changing Our Culture Around Tobacco Use
109(7)
Chapter 27 The Great Tobacco Wars: Part 2—How We Nearly Lost Our Footing
116(9)
Chapter 28 Rabies—Preventing Public Fatigue about a Fatal Illness
125(5)
Chapter 29 Bug Spray and Birdbaths—West Nile Virus
130(6)
Chapter 30 Investigating Cancer Clusters—Stepping Out from Behind the Podium
136(5)
Chapter 31 Timing Is Everything—Tattooing and Body Piercing
141(4)
Chapter 32 Calling in Extra Help—Diarrhea on a Dairy Farm
145(4)
Chapter 33 Restoring Public Confidence—Strengthening the Board of Medical Pratice
149(8)
Part Three Strategies
Chapter 34 Let the Data Speak for Itself
157(4)
Chapter 35 The Devil Team
161(2)
Chapter 36 The Ten Minute Rule
163(4)
Margaret A. Moran
Chapter 37 When People are Angry with You or Your Department, Invite Them In
167(3)
Chapter 38 Preventing Childhood Lead Poisoning Using a Public Health Approach
170(9)
Chapter 39 Sometimes the Toughest Battles Are on the Inside: Assessing and Managing Environmental Risks
179(5)
Chapter 40 House Calls in Public Health
184(3)
Chapter 41 Remember the "Public" in Public Health Distributing KI
187(3)
Chapter 42 Mercury—You Can Still Protect the Public When There are Things You Can't Control
190(5)
Chapter 43 Data Has No Constituency, or Does It?
195(6)
Chapter 44 Be There
201(4)
Chapter 45 Controversy Is an Opportunity to Focus Your Message
205(3)
Chapter 46 Find New Ways to Involve the Public
208(7)
Chapter 47 Don't Just Preach to the Choir
215(4)
Chapter 48 Walking the Extra Mile for Children's Health—Door-to-Door Lead Screening
219(3)
Chapter 49 Pertussis—If You Look, You Will Find It
222(7)
Chapter 50 A Vision for Health Planning
229(8)
Part Four Challenges
Chapter 51 Outcomes Are the Bottom Line for Public Health
237(5)
Chapter 52 We Must Always Be Prepared
242(4)
Chapter 53 Make Partnerships How You Do Business Preventive Health Care for Children and Adolescents
246(4)
Chapter 54 It Will Take All of Us to Keep the Public Healthy
250(5)
Chapter 55 PR (Public Relations) Is Not the Same as PH (Public Health)
255(3)
Chapter 56 Consider Every Day an Adventure
258(3)
Chapter 57 Skate to Where the Puck Will Be
261(5)
Chapter 58 Two Words—Public Health
266(3)
Index 269

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