Propaganda And Persuasion
by Jowett, Garth S.; O'Donnell, VictoriaFormat: Paperback
Pub. Date: 1986-11-01
Publisher(s): Sage Pubns
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Summary
Jowett and O'Donnell examine propaganda and persuasion from a communication perspective. They aim to provide the basis for a value-free evaluation of the role of propaganda in contemporary society. Their approach isolates the communicative variables of the propagandistic message, determines the relationship of the message to its context, examines the responses and responsibilities of the audience, and traces the development of propagandistic communication as a process.
Table of Contents
| What Is Propaganda and How Does It Differ from Persuasion? | |
| Propaganda Through the Ages | |
| Propaganda Institutionalized | |
| Progaganda and Persuasion Examined | |
| Propaganda and Psychological Warfare | |
| How to Analyze Propaganda | |
| Propaganda in Action | |
| Five Case Studies | |
| How Propaganda Works in Modern Society | |
| Table of Contents provided by Ingram. All Rights Reserved. |
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