People have always done business with people they know, like, and trust.#xA0; That's the essence of "Relationship Marketing."#xA0;#xA0;What has changed in recent years, though, is the immense popularity of online networking.#xA0; Business people today need to hone a whole new set of skills to really master the art of relationship marketing through these social channels. #xA0; This book aims to help busy professionals, executives and business owners understand the vital importance of masterful relationship building and relationship management in the new media world.#xA0; By fostering high quality relationships with customers and their community at large, businesses can easily begin to see an increase in measurable results, including profits.#xA0; Plus, those individuals and companies with the largest "social footprint" get the biggest successes, the big bucks, the big wins. It's not what you know, it's who you know #x13; but, more importantly, who knows you and what they know about you.#xA0; This book provides the reader with an entire game plan for how to build a sizeable, loyal network comprised of quality relationships that results in a continuous stream of leads, happy customers, publicity, deals, opportunities, sales and more.