
Management Communication: Principles and Practice
by Hattersley, Michael; McJannet, LindaBuy New
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Summary
Table of Contents
Principles of Effective Communication | |
Foundations of Management Communication | |
Setting Goals | |
Case: Yellowtail Marine, Inc. | |
Audience Analysis | |
Case: Weymouth Steel Corporation | |
Point of View | |
Case: Smith Financial Corporation | |
Message: Content and Argument | |
Case: Cuttyhunk Bank (A) | |
Structure | |
Case: McGregors Ltd.Department Store | |
Choosing Media | |
Case: The Timken Company | |
Style and Tone | |
Case: Vanrex, Inc. | |
Applications | |
Giving and Receiving Feedback | |
Case: Bailey and Wick | |
Managing Meetings | |
Case: Lincoln Park Redevelopment Project | |
Communicating Change | |
Case: Hammermill Paper Company | |
Communicating with External Audiences | |
Oxford Energy | |
NutraSweet | |
Diversity and Intercultural Communication | |
Reed-Watkins Pharmaceuticals | |
International Oil | |
Personal and Corporate Ethics | |
Hal of Erhardt & Company: One Audit Senior’s Dilemma | |
McArthur Place | |
Electronic Communication | |
The E-Mail Encounter | |
Unifone Communications | |
Technique | |
Effective Writing | |
Effective Speaking | |
Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course | |
Appendix | |
Dotsworth Press | |
Fair is Fair, Isn’t it? | |
Table of Contents provided by Publisher. All Rights Reserved. |
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