Entrepreneurship, 2nd Edition
by William D. Bygrave (Babson College); Andrew Zacharakis (Babson College)Edition: 2nd
Format: Paperback
Pub. Date: 2010-10-01
Publisher(s): Wiley
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Summary
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.
Table of Contents
| The Power of Entrepreneurship | |
| The Entrepreneurial Process | |
| Opportunity Recognition, Shaping, and Reshaping | |
| Understanding Your Business Model and Developing Your Strategy | |
| Entrepreneurial Marketing | |
| Building the Founding Team | |
| The Business Planning Process | |
| Building Your Pro-Forma Financial Statements | |
| Financing Entrepreneurial Ventures Worldwide | |
| Raising Money for Starting and Growing Businesses | |
| Debt and Other Forms of Financing | |
| Legal and Tax Issues | |
| Intellectual Property | |
| Entrepreneurial Growth | |
| Social Entrepreneurship: An Overview | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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