Economics of Strategy, 5th Edition
by David Besanko (Northwestern University); David Dranove (Northwestern University); Mark Shanley (University of Illinois at Chicago ); Scott Schaefer (University of Utah)Edition: 5th
Format: Hardcover
Pub. Date: 2009-09-01
Publisher(s): WILEY
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Summary
Now in its fifth edition, "The Economics of Strategy" delves into the key concepts involved in sound business strategy. The book begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization (IO) economics. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.
Author Biography
David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.
Table of Contents
| Introduction. Strategy and Economics | |
| Economic Foundations of Strategy | |
| Basic Microeconomic Principles | |
| Economies of Scale and Scope | |
| Agency and Coordination | |
| The Power of Principles - An Historical Perspective | |
| Firm Boundaries | |
| The Vertical Boundaries of the Firm | |
| Organizing Vertical Boundaries: Vertical Integration and Its Alternatives | |
| Diversification | |
| Market and Competitive Analysis | |
| Competitors and Competition | |
| Strategic Commitment | |
| The Dynamics of Pricing Rivalry | |
| Entry and Exit | |
| Industry Analysis | |
| Strategic Position and Dynamics | |
| Strategic Positioning for Competitive Advantage | |
| Sustaining Competitive Advantage | |
| The Origins of Competitive Advantage: Innovation, Evolution, and Environment | |
| Internal Organization | |
| Performance Measurement and Incentives in Firms | |
| Strategy and Structure | |
| Environment, Power, and Culture | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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