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part one Basics of Business and Professional Communication Strategic Case: Sundown Bakery |
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2 | (70) |
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4 | (34) |
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The Importance of Communication |
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5 | (3) |
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The Nature of Communication |
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8 | (3) |
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The Process of Communication |
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8 | (2) |
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10 | (1) |
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Ethical Dimensions of Communication |
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11 | (2) |
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Using Communication Networks |
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13 | (11) |
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Formal Communication Networks |
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13 | (5) |
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Informal Communication Networks |
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18 | (6) |
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Face-to-Face and Electronic Communication Channels |
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24 | (14) |
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Face-to-Face Communication |
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25 | (1) |
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25 | (1) |
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26 | (1) |
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27 | (3) |
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30 | (2) |
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32 | (1) |
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33 | (1) |
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34 | (1) |
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35 | (3) |
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Communication, Culture, and Work |
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38 | (34) |
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Cultural Diversity and Communication |
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39 | (22) |
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40 | (3) |
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Cultural Differences in Doing Business |
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43 | (3) |
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Fundamental Dimensions of Cultural Diversity |
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46 | (5) |
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Co-cultural Dimensions of a Diverse Society |
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51 | (5) |
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Diversity and Ethical Issues |
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56 | (2) |
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Communicating across Diversity |
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58 | (3) |
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Organizational Culture and Communication |
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61 | (11) |
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The Importance of Organizational Culture |
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63 | (1) |
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Dimensions of Organizational Culture |
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64 | (1) |
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Creating and Maintaining Organizational Cultures |
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65 | (2) |
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Organizational Culture and Career Planning |
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67 | (1) |
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68 | (1) |
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68 | (1) |
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69 | (1) |
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70 | (2) |
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part two Personal Skills Strategic Case: Computer Solutions |
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72 | (98) |
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74 | (24) |
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The Importance of Listening |
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76 | (3) |
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Barriers to Effective Listening |
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79 | (6) |
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79 | (1) |
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80 | (1) |
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Attitudinal Barriers and False Assumptions |
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80 | (3) |
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Sociocultural Differences |
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83 | (2) |
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85 | (1) |
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85 | (3) |
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85 | (2) |
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87 | (1) |
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87 | (1) |
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87 | (1) |
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Listening More Effectively |
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88 | (10) |
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Minimize Distractions and Take Time to Listen |
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88 | (1) |
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88 | (1) |
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Seek and Observe Feedback |
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89 | (3) |
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92 | (1) |
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92 | (1) |
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Take Notes and Repeat Information |
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93 | (1) |
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Analyze the Speaker's Evidence |
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94 | (1) |
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Examine Emotional Appeals |
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94 | (1) |
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94 | (1) |
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95 | (1) |
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95 | (1) |
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96 | (2) |
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Verbal and Nonverbal Messages |
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98 | (38) |
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100 | (12) |
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100 | (7) |
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107 | (1) |
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Masculine and Feminine Language Use |
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108 | (2) |
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Meeting Gender-Related Language Challenges |
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110 | (2) |
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112 | (15) |
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Characteristics of Nonverbal Communication |
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112 | (2) |
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Types of Nonverbal Communication |
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114 | (10) |
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Improving Nonverbal Effectiveness |
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124 | (3) |
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127 | (9) |
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Avoiding Sexual Harassment Problems |
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128 | (1) |
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Responding to Sexual Harassment |
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128 | (2) |
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130 | (1) |
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131 | (1) |
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131 | (2) |
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133 | (3) |
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136 | (34) |
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Building Positive Relationships |
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137 | (7) |
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139 | (4) |
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143 | (1) |
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144 | (5) |
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Offering Constructive Feedback |
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145 | (1) |
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146 | (3) |
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149 | (21) |
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What Are Conflicts About? |
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150 | (1) |
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151 | (3) |
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Handling Conflicts Constructively |
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154 | (11) |
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165 | (1) |
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165 | (1) |
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166 | (2) |
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168 | (2) |
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part three Interviewing Strategic Case: Platinum Sounds |
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170 | (80) |
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Principles of Interviewing |
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172 | (28) |
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175 | (9) |
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175 | (1) |
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Identify and Analyze the Other Party |
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176 | (1) |
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177 | (1) |
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Choose the Best Interview Structure |
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178 | (1) |
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Consider Possible Questions |
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179 | (4) |
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183 | (1) |
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184 | (7) |
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185 | (2) |
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187 | (3) |
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190 | (1) |
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The Ethics of Interviewing |
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191 | (2) |
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Obligations of the Interviewer |
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191 | (1) |
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Obligations of the Interviewee |
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192 | (1) |
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193 | (7) |
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196 | (1) |
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196 | (1) |
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197 | (1) |
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198 | (2) |
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200 | (50) |
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The Information-Gathering Interview |
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201 | (4) |
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Collect Background Information |
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202 | (1) |
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Define Interview Goals and Questions |
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202 | (2) |
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Choose the Right Interviewee |
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204 | (1) |
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The Career Research Interview |
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205 | (4) |
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The Value of Personal Contacts |
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205 | (2) |
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207 | (1) |
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Contacting Prospective Interviewees |
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207 | (1) |
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208 | (1) |
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209 | (32) |
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210 | (5) |
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215 | (12) |
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227 | (1) |
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228 | (4) |
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Sample Employment Interview |
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232 | (9) |
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The Performance Appraisal Interview |
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241 | (9) |
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Definition and Importance |
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241 | (2) |
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Steps in the Appraisal Process |
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243 | (3) |
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246 | (1) |
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246 | (1) |
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247 | (1) |
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248 | (2) |
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part four Working in Groups Strategic Case: Museum of Springfield |
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250 | (72) |
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252 | (40) |
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254 | (4) |
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254 | (1) |
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Characteristics of Work Groups |
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255 | (3) |
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258 | (1) |
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Leadership and Influence in Groups and Teams |
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258 | (8) |
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259 | (3) |
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262 | (2) |
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Power and Influence of Members |
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264 | (2) |
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Problem-Solving Communication |
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266 | (11) |
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Systematic Problem Solving |
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266 | (2) |
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Stages in Group Problem Solving |
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268 | (3) |
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271 | (3) |
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274 | (3) |
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Effective Communication in Groups and Teams |
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277 | (15) |
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Recognize Both Group and Personal Goals |
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277 | (3) |
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280 | (2) |
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Promote an Optimal Level of Cohesiveness |
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282 | (2) |
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Avoid Excessive Conformity |
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284 | (1) |
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285 | (2) |
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287 | (1) |
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287 | (1) |
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288 | (1) |
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289 | (3) |
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292 | (30) |
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295 | (3) |
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Information-Sharing Meetings |
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295 | (1) |
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Problem-Solving or Decision-Making Meetings |
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295 | (1) |
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295 | (1) |
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296 | (2) |
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Planning a Problem-Solving Meeting |
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298 | (7) |
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298 | (3) |
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301 | (4) |
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305 | (17) |
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305 | (2) |
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307 | (7) |
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314 | (1) |
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315 | (2) |
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317 | (1) |
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318 | (1) |
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318 | (2) |
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320 | (2) |
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part five Making Effective Presentations Strategic Case: Fresh Air Sports |
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322 | (177) |
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Developing and Organizing the Presentation |
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324 | (46) |
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328 | (8) |
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328 | (5) |
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Analyzing Yourself as the Speaker |
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333 | (1) |
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334 | (2) |
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Setting Your Goal and Developing the Thesis |
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336 | (5) |
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General and Specific Goals |
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337 | (2) |
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339 | (2) |
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341 | (14) |
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341 | (1) |
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Basic Organizational Plan |
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341 | (3) |
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Identify Main Points and Subpoints |
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344 | (1) |
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Choose the Best Organizational Pattern |
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344 | (9) |
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353 | (2) |
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Planning the Introduction and Conclusion |
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355 | (7) |
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Functions of the Introduction |
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355 | (2) |
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Types of Opening Statements |
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357 | (3) |
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Functions of the Conclusion |
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360 | (1) |
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Types of Closing Statements |
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361 | (1) |
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362 | (8) |
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362 | (1) |
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Characteristics of Effective Transitions |
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362 | (3) |
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365 | (1) |
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366 | (1) |
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366 | (2) |
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368 | (2) |
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Verbal and Visual Support in Presentations |
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370 | (34) |
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Functions of Supporting Material |
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372 | (1) |
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372 | (1) |
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373 | (1) |
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373 | (1) |
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373 | (8) |
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374 | (1) |
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375 | (1) |
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375 | (2) |
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377 | (1) |
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378 | (2) |
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380 | (1) |
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381 | (1) |
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381 | (23) |
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383 | (7) |
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Media for Presenting Visual Aids |
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390 | (2) |
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392 | (5) |
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Guidelines for Using Visual Aids |
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397 | (2) |
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399 | (1) |
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400 | (1) |
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400 | (1) |
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401 | (3) |
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Delivering the Presentation |
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404 | (28) |
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406 | (5) |
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406 | (1) |
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407 | (1) |
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Extemporaneous Presentations |
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408 | (1) |
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409 | (2) |
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411 | (7) |
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411 | (3) |
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414 | (2) |
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416 | (2) |
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Question-and-Answer Sessions |
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418 | (4) |
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419 | (1) |
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420 | (2) |
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422 | (10) |
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Accept a Moderate Amount of Nervousness |
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424 | (1) |
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424 | (1) |
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Rehearse Your Presentation |
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425 | (1) |
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Focus on Your Topic and Audience, Not on Yourself |
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426 | (1) |
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Think Rationally about Your Presentation |
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426 | (1) |
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427 | (1) |
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428 | (1) |
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428 | (2) |
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430 | (2) |
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Informative, Group, and Special-Occasion Presentations |
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432 | (36) |
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Informative Presentations |
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434 | (19) |
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434 | (1) |
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435 | (5) |
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440 | (5) |
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445 | (2) |
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Sample Informative Presentation |
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447 | (6) |
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453 | (5) |
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Planning a Group Presentation |
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453 | (1) |
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Approaches to Organizing a Group Presentation |
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454 | (1) |
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Planning Introductions, Conclusions, and Transitions in Group Presentations |
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455 | (2) |
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Delivering a Group Presentation |
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457 | (1) |
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Special-Occasion Speaking |
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458 | (10) |
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Welcoming a Guest or Group |
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458 | (1) |
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Introducing Another Speaker |
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459 | (1) |
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Honoring a Person or Institution |
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460 | (1) |
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461 | (1) |
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462 | (1) |
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463 | (1) |
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464 | (1) |
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464 | (1) |
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465 | (1) |
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466 | (2) |
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468 | (31) |
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Types of Persuasive Presentations |
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469 | (5) |
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470 | (1) |
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470 | (1) |
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470 | (2) |
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472 | (2) |
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474 | (2) |
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476 | (9) |
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Maximize Your Credibility |
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476 | (2) |
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478 | (2) |
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Use Psychological Appeals |
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480 | (5) |
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Organizing Persuasive Messages |
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485 | (4) |
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486 | (1) |
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486 | (1) |
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487 | (1) |
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488 | (1) |
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Sample Sales Presentation |
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489 | (10) |
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495 | (1) |
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496 | (1) |
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496 | (1) |
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497 | (2) |
Appendix: Business Writing |
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499 | (34) |
Glossary |
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533 | (7) |
Notes |
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540 | (20) |
Credits |
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560 | (3) |
Index |
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563 | |