How to Use This Book |
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x | (4) |
Introduction: Can Virtue Be Taught? |
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xiv | |
Down from the Mountaintop |
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xiv | (3) |
Back to the Mountain: Living Our Values |
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xvii | (2) |
Why Virtue Is Necessary |
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xix | (4) |
An Aristotelian Approach to Business |
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xxiii | |
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I. How Not to Think About Business: Myths and Metaphors |
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1 | (34) |
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1 | (1) |
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The Language of Dehumanization |
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2 | (3) |
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Attila the Hun and Other Business Heroes |
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5 | (2) |
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7 | (2) |
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9 | (2) |
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Metaphors of Mayhem, Visions of Civility |
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11 | (11) |
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"It's a Jungle Out There!" |
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13 | (1) |
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"Business as a Battlefield" |
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14 | (2) |
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"An Efficient Money-Making Machine" |
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16 | (2) |
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"The Information Revolution" |
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18 | (1) |
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19 | (3) |
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Competition and Cowboy Capitalism |
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22 | (3) |
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The Myth of the Entrepreneur |
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25 | (2) |
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27 | (2) |
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The Myth of the Profit Motive |
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29 | (3) |
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32 | (3) |
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II. A Better Way to Think About Business: The Meaning of Integrity |
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35 | (34) |
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The Virtues of Free Enterprise |
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35 | (3) |
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38 | (2) |
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Without Integrity: The Hypocrite, the Opportunist, and the Chameleon |
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40 | (3) |
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Revisioning the Corporation: The Company as Community |
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43 | (3) |
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The Corporation as Citizen |
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46 | (2) |
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The Virtues of a Corporate Culture |
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48 | (3) |
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Corporate Codes of Ethics: What Are They For? |
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51 | (3) |
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54 | (3) |
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Business, Merit, and Excellence |
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57 | (3) |
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The Meaning of Leadership |
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60 | (3) |
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Being and Doing: The Nature of the Virtues |
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63 | (6) |
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III. A Catalog of Business Virtues |
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69 | (46) |
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71 | (1) |
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71 | (1) |
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72 | (1) |
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Amiability (Friendliness) |
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73 | (1) |
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74 | (1) |
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75 | (1) |
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76 | (1) |
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76 | (2) |
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78 | (1) |
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78 | (2) |
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80 | (1) |
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80 | (1) |
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81 | (1) |
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Cooperativeness (Teamwork) |
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82 | (1) |
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82 | (1) |
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83 | (1) |
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Determination (Persistence, "Stick-to-itiveness") |
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84 | (1) |
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85 | (1) |
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85 | (2) |
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87 | (1) |
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88 | (1) |
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89 | (1) |
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89 | (1) |
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90 | (2) |
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92 | (1) |
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93 | (1) |
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94 | (1) |
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Independence (the "Outlaw") |
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95 | (1) |
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96 | (1) |
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97 | (2) |
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99 | (2) |
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101 | (1) |
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101 | (1) |
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101 | (1) |
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102 | (1) |
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103 | (1) |
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104 | (2) |
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106 | (1) |
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107 | (1) |
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108 | (1) |
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108 | (3) |
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111 | (1) |
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112 | (1) |
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113 | (1) |
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114 | (1) |
Putting It All Together: Ethical Styles |
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115 | (6) |
Conclusion: Looking Forward to Integrity |
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121 | (4) |
References and Recommended Reading |
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125 | (10) |
Notes |
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135 | (8) |
Index |
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143 | |