A Better Way to Think About Business How Personal Integrity Leads to Corporate Success

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Format: Hardcover
Pub. Date: 1999-05-20
Publisher(s): Oxford University Press
List Price: $72.80

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Summary

Is business ethics a contradiction in terms? Absolutely not, says Robert Solomon. In fact, he maintains that sound ethics is a necessary precondition of any long-term business enterprise, and that excellence in business must exist on the foundation of values that most of us hold dear. Drawing on twenty years of experience consulting with major corporations on ethics, Solomon clarifies the difficult ethical choices all people in business are faced with from time to time. He takes an "Aristotelian" approach to ethical questions, reminding readers that a corporation--like anindividual--is embedded in a community, and that corporate values such as fairness and honesty are meaningless until transformed into action. Values--coupled with action--become virtues, and virtues make possible any good business corporate relationship. Without a base of shared values, trust andmutual benefits, today's national and international business world will fall apart. In keeping with his conviction that virtue and profit must thrive together, Solomon both examines the ways in which deficient values actually destroy businesses, and debunks the pervasive myths that encourageunethical business practices. Complete with a working catalog of virtues designed to illustrate the importance of integrity in any business situation, this compelling handbook contains a goldmine of wisdom for either the small business manager or the corporate executive struggling with ethical issues.

Author Biography


Robert C. Solomon is Quincy Lee Centennial Professor of Philosophy at the University of Texas, and is the author of A Short History of Philosophy, A Passion for Wisdom: A Very Brief History of Philosophy, and Ethics and Excellence (all available from Oxford). He lives in the hills just west of Austin, Texas.

Table of Contents

How to Use This Book x(4)
Introduction: Can Virtue Be Taught? xiv
Down from the Mountaintop xiv(3)
Back to the Mountain: Living Our Values xvii(2)
Why Virtue Is Necessary xix(4)
An Aristotelian Approach to Business xxiii
I. How Not to Think About Business: Myths and Metaphors
1(34)
Marketing 101
1(1)
The Language of Dehumanization
2(3)
Attila the Hun and Other Business Heroes
5(2)
"Better Fear Than Love"
7(2)
Masters of the Universe
9(2)
Metaphors of Mayhem, Visions of Civility
11(11)
"It's a Jungle Out There!"
13(1)
"Business as a Battlefield"
14(2)
"An Efficient Money-Making Machine"
16(2)
"The Information Revolution"
18(1)
"The Game of Business"
19(3)
Competition and Cowboy Capitalism
22(3)
The Myth of the Entrepreneur
25(2)
Abstract Greed
27(2)
The Myth of the Profit Motive
29(3)
The Myth of Altruism
32(3)
II. A Better Way to Think About Business: The Meaning of Integrity
35(34)
The Virtues of Free Enterprise
35(3)
The Meaning of Integrity
38(2)
Without Integrity: The Hypocrite, the Opportunist, and the Chameleon
40(3)
Revisioning the Corporation: The Company as Community
43(3)
The Corporation as Citizen
46(2)
The Virtues of a Corporate Culture
48(3)
Corporate Codes of Ethics: What Are They For?
51(3)
Business as a Profession
54(3)
Business, Merit, and Excellence
57(3)
The Meaning of Leadership
60(3)
Being and Doing: The Nature of the Virtues
63(6)
III. A Catalog of Business Virtues
69(46)
Ability
71(1)
Acceptance
71(1)
Ambition
72(1)
Amiability (Friendliness)
73(1)
Articulateness
74(1)
Attentiveness
75(1)
Autonomy
76(1)
Caring
76(2)
Charisma
78(1)
Compassion
78(2)
Competitiveness
80(1)
Contentment
80(1)
Cool-Headedness
81(1)
Cooperativeness (Teamwork)
82(1)
Courage
82(1)
Creativity (Imagination)
83(1)
Determination (Persistence, "Stick-to-itiveness")
84(1)
Entrepreneurship
85(1)
Fairness
85(2)
Generosity
87(1)
Graciousness
88(1)
Gratitude (see Humility)
89(1)
Heroism
89(1)
Honesty
90(2)
Honor (Pride)
92(1)
Humility
93(1)
Humor
94(1)
Independence (the "Outlaw")
95(1)
Integrity
96(1)
Justice
97(2)
Loyalty
99(2)
Passion
101(1)
Pride (see Honor)
101(1)
Prudence
101(1)
Responsibility
102(1)
Saintliness
103(1)
Shame (a "quasi-virtue")
104(2)
Spirit (Spirituality)
106(1)
Style
107(1)
Tolerance
108(1)
Toughness
108(3)
Trust
111(1)
Trustworthiness
112(1)
Wittiness
113(1)
Zeal (Enthusiasm)
114(1)
Putting It All Together: Ethical Styles 115(6)
Conclusion: Looking Forward to Integrity 121(4)
References and Recommended Reading 125(10)
Notes 135(8)
Index 143

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